WHY NOT MAXIMISE YOUR BRAND POTENTIAL WITH OUR EXPERTISE?

Drawing on over 10+ years experience in the promotional products industry, EBM’s Consultants are perfectly placed  to assist to assist you to maximise your brand’s potential.
Because we operate in Australia and around the South Pacific, we have a wealth of knowledge on how to maximise your brand potential using our EBM Consultant’s expertise.

Are Promotional Consultants The Rock Stars Of The Marketing World?  You bet we are!!
Need screen-printed t-shirts for a concert or school concert ? Done!
What about Sunsmart Apparel and Headwear? We’ve got you covered!
How about whistles for a Fun Run? No Problem!

Promotional consultants develop solutions for marketing challenges.
From increasing brand awareness to increasing business, EBM’s consultants are experts in the field of promotional products and can solve any marketing dilemma you may have.

It’s a bird. It’s a plane. No! It’s a promotional product!
From chocolate with logos to computer accessories to stubbie coolers, promotional products come in all shapes, sizes & colours and many cases, it’s even possible to obtain custom items that aren’t usually found in promotional product catalogues.
If you’ve seen it and touched it, it’s most likely available as a promotional product and this allows you to customise a marketing campaign so that it is more relevant to a specific demographic your targeting.

Every day you hear about a new event, a fund raiser, a new music festival or a new community event.
Today’s consumers expect brands to reach them on a personal level and what better way to connect with consumers at these events than with promotional products?

Enhance Marketing Campaigns
Adding a promotional product to the media mix generates favorable attitudes toward a print/radio/tv adverts in all cases and the use of a promotional product as the advertising medium alone achieved maximum impact, brand interest and creates a good impression of the brand.

Positive Impact On Brand Image
Recipients of promotional products have a significantly positive opinion of a business through:
• Increase in positive overall image
• More positive perception of the business
• Higher likelihood of recommending the business
• Higher likelihood of patronising the business.

So what now, what are you waiting for, pick up the phone and talk to an EBM Consultant on (07) 3374 1249 or drop us an Email: sales@elitebusinessmerchandise.com.au

89% OF AUST. MARKETING  MANAGERS AGREE THAT  PROMOTIONAL PRODUCTS  INCREASE BRAND  AWARENESS

Drawing on over 10 years experience in the promotional products industry, EBM is perfectly placed  to assist to assist you to maximise your brand’s potential.
We operate in Australia and the South Pacific and have a wealth of knowledge and promotional products from clothing to premiums in which to showcase your brand.

Here are some statistics from APPA (the Australasian Promotional Products Association)

In Hard Economic Times Promotional Products Provide Affordable, Accountable, Measurable Advertising

Now more than ever, marketers need to reward and build brand loyalty.
It is important to continue to acknowledge and thank clients, employees and suppliers.

Marketers spend more than $1.34 billion dollars (AUS) and $144 million (NZ)  a year on promotional products for one reason, they work.

• 52% say their impression of a company is more positive after receiving a promotional product.
• 76% recall the name advertised on the product.
• 55% keep the item for more than one year.
• Nearly 50% of recipients use them daily.
• 52% of people do business with a company after receiving a promotional product
• Spend less, achieve more and remind people about the benefit of doing business with you.

Promotional Products in the Home:

• How many people have at least one promotional product in their kitchens?  91%
• How many have 2 or more in their kitchens? 81%
• In fact, the kitchen is the #1 place people use and keep their promotional products.
  (People spend on average 3-5 hours a day in their kitchens)

Promotional Products in the Office:

• How many people have at least one promotional product in their offices?  74%
• How many have 2 or more in their offices?  59%
• In the work place, more than half of people hold onto their promotional product from 1 to more than 4 years.

Reach & Recall:

• 71% of business travellers surveyed reported receiving a promotional product in a 12 month period.
• 33.7% of this group had the item on their person.
• 56% of people kept their promotional product for more than one year.
• 76.4% said they kept their promotional product because it was useful.
• 76.1% of the respondents could recall the advertisers name on the product.

How effective are Promotional Products in staff retention, motivation and brand interest?

• 75% of Human Resource mangers surveyed are using promotional products in recognition programs.
• 72% of marketing and HR managers say that promotional products are very effective in motivation and retention of staff.
• 100% of advertisers said that adding a promotional product returned a favourable response to their campaign.
• 69% of advertisers said promotional products increased brand interest and 84% it created more favourable impressions of the brand itself.

Understanding the medium:

• A product is just a product, until it is linked with a promotion, it then becomes an advertisement.
• The most successful advertising campaigns are the result of a planed strategy.
• Throwing products at your target market without that planning is a waste your marketing dollars.
• The product is only one component in the whole campaign.
• The creativity used to get a response is the key to increasing profits and promoting brands.

Successful campaigns require:

• Strategic ‘logistical’ and ‘emotional’ roll out
• Action engagement triggers
• Data collection analysis
• Technical logo application knowledge
• Creating the difference between a ‘passive’ and ‘active’ promotion